AI builds the draft. You keep the timeline.
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A launch begins with a human point of view.
The product arrives earlier.
Built for the way people actually use it.
Start creating with Frameway.
Music · launch-mix.mp3
Same original footage,
multiple results
Variations
00:32
Master cut
The full campaign story, start to finish.
00:15
Paid social
Vertical cut, product by 00:03.
00:24
Customer story
Rebuilt around proof—the testimonial opens.
Your brand is already
built into every edit.
Website import
Paste your homepage, get your brand
Frameway pulls your name, colors, font, tone, and logo straight from your site—the kit builds itself in seconds.
Brand kit
Logo, colors, and type—set once
Every edit pulls from one kit. Palette, typography, and logo placement are applied automatically, video after video.
Voice & tone
Copy that sounds like you
Hooks, captions, and CTAs are written in the tone you set—not generic AI voice.
Visual style
Your look, enforced per frame
Imagery and icon styles keep every scene inside the visual language you defined.
Do's & don'ts
Guardrails baked into every cut
Your rules are checked before anything ships—no reviews needed after the fact.
One edit, published native to every platform.
One library of footage.Every video your team needs.
Choose the video your team needs next. Each story starts from footage you already have and lands publish-ready.
Product launch
Turn product footage into a complete launch video.
Founder interview, product shots, and B-roll become one editable launch cut.
Customer story
Turn a long interview into a concise customer story.
The strongest quotes, matched with B-roll, cut into one clear story.
Paid creative
Create more ad variations without repeating the edit.
Test different hooks, orders, and lengths from the same approved footage.
Start from the footage you already have.